The Ice Bucket Challenge

The Ice Bucket ChallengeThe Ice Bucket Challenge is upon us… well actually its upon Steve Schulz and Vanessa Hunter! Steve and Vanessa were recently called out by SOC Distributor Steve Baily to complete the Ice Bucket Challenge and donate $100 to ALS.

You may have seen a few of these videos going on around on social media. Perfectly dry individuals dump buckets of ice-cold water all over themselves. Why you ask? To draw attention to one of the largest under funded causes that is searching for a cure for ALS.

THE ALS ASSOCIATIONWhat is ALS? Amyotrophic lateral sclerosis, a neurodegenerative disorder also known as Lou Gehrig’s disease, attacks nerve cells and leads to paralysis. The New York Times reports roughly 30,000 Americans now have ALS, which leaves victims with a life expectancy of two to five years after diagnosis. There is no treatment or cure currently available.

The Ice Bucket Challenge caught on like wild-fire through the power of social media andIceBucketChallenge has made the most unique and emotionally charged story about a fundraiser. Donations for ALS are up 766 percent due to this viral campaign. That’s how a largely underfunded cause has turned into the fastest growing charitable campaigns in the world right now. That’s how a $100 donation has morphed into more than $22 million in just over a month.

Celebrities who have joined the ALS Ice Bucket Challenge include Justin Timberlake, Carmelo Anthony, Jennifer Lopez, Lady Gaga, Bill Gates, Jimmy Fallon, Taylor Swift, Justin Bieber, Ben Affleck and Chris Pratt. And now our very own SOC celebrities are going head to head!

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Steve and Vanessa have been challenged and pinned against one another. Who ever receives the most cards by Monday August 25th will be spared from the icy waters, but the one with the least amount will most certainly be drenched!

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We are honored as a SOC Family to be doing our part in donating to ALS and prompting others to do so as well, get out there and do your part, make a difference in someone’s life today and help impact the future for us all. It is another way we can act upon our promptings and focus on others. We are capable of changing lives with one card, one gift and one icy bucket at a time.

Stay tuned to find out who will get soaked!

Watch Kody Bateman successfully complete the
Ice Bucket Challenge!

 

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