The 2013 Annual Gratitude Convention Recap

It’s been an incredible week at the Annual Gratitude Convention. Thank you to everyone who took the time to come out and experience this amazing week with us. We hope you left this convention feeling the enormous amount of passion, excitement and belief that we are revolutionizing the greeting card and gift industries. We are bringing the SendOutCards mission and vision to the whole world and becoming a billon-dollar household name.

While every annual convention is a special experience, we felt particularly close to this one because we were able to bring it back to our home in Salt Lake City, Utah. We couldn’t have asked for better trainers, guest speakers, performers and releases that made this weekend truly magical. View the full recap below!

Day 1 – Wednesday, May 29th

After a few rainy days leading up to the event, it was a beautiful morning in Salt Lake City, Utah to kick off the 2013 Annual Gratitude Convention! It was great to see all the familiar faces, along with some new faces too! First time convention attendees also received a first time pin.

The first day is always really exciting for us here at the corporate office. We work meticulously for months to create the perfect event. There’s something really special about seeing the hard work and vision come to life and being able to share it with all our distributors and customers from all over the world.

You may have noticed the Top Secret boxes on the first day. We couldn’t wait to share the contents with you and hope that it was worth the wait when it was finally unveiled. Read more about these secret boxes in Day 3!

Later that night, we started the festivities with an exclusive meeting for our Executives & above and VIPs. We gave them a sneak peek of the great things to come during the week and some special news regarding future offerings.

Our Executives & Above and VIPs will be helping us test both beta versions of our new SOC mobile site and our personalized card sharing social platform, SendSation, in weeks to come. This will help us perfect the site before we push it live to the field and ensure that you have the best experience possible.

After the meeting, they headed off to special dinner at beautiful La Caille for the VIP Dinner Party. La Caille is a beautiful estate, but it was really our Executives & above and VIPs that lit up the night in their black-tie attire.

Thanks to all our Executives, Senior Executives, Eagles and VIPs for their hard work and dedication to SendOutCards. If you’d like to be a part of the prestigious group, be sure to participate in the Eagle’s Challenges throughout the year!


Day 2 — Thursday, May 30th 

The second day of convention started off bright early with the Treat’em Right Seminar! While we have TERs throughout the year, there’s something very special about the seminar that happens at convention — we think it’s the magic of convention that really brings out the power of the Treat’em Right Seminars. Our founder and CEO, Kody Bateman, was joined by Senior Executives Jim Packard, Adam Packard and Jeff Packard for an unforgettable day of training, personal development and growth.

Gratitude Award Winners

Kathryn Asaro and Laurie Delk

If you weren’t able to attend convention, be sure get your teams together and check our events page to find the next TER Weekend near you!


Day 3 — Friday, May 31st

Ah, the day everyone had been waiting for — the first day of general sessions! Friday morning was a big day full of new releases, achievements, and the mystery behind the Top Secret boxes!

Morning General Session

The morning general session started off packed with excitement and incredible entertainment, including a new original song, Live Each Day in Gratitude to kick off the sessions! Master of Ceremonies and Executive Kori Burgess, always knows how to get the crowd pumped!

After the performance and introductions, corporate’s Marketing Manager, Neal Chamberlain, and Chief Programmer, Aaron Allred, joined founder and CEO, Kody Bateman, on stage to welcome the crowd. And then the fun began!

To introduce how SendOutCards is revolutionizing the gifting industry, Neal and Aaron walked through the new gifting experience by sending Eagle Distributor, Bob Golden, a birthday card and multiple gifts. His gifts were “expedited” and dropped-in on him quicker than he expected! Bob’s birthday is on Sunday, June 2nd. Happy Birthday, Bob!

Here are the highlights of the new Gifting releases:

  • New Gift Shop — Sleek layout with a web responsive design.
  • New Shopping Cart — You can now send multiple gifts and select ground or expedited shipping.
  • You can now send gifts without a card — sometimes you might just want a little something for yourself!
  • Incredible new product photos, descriptions and videos — Show off these beautiful new gifts to your family, friends, prospects and customers!
  • Innovative new packaging options — You can now select from Standard, Signature and Premium shipping options. Handcrafted and SendOutCards branded.
  • New Premium Collections and Keepsake Kits inspired by Mrs. Jodi Bateman herself.

You can view the new features of the gifting experience by visiting:

The Top Secret boxes were unveiled at that time with the brand new Premium Collection and Keepsake Kit gifts.

After the new gifting releases, Kody released the newly updated and final version of The Brick & Mortar to Click & Order Revolution DVD, featuring networking marketing icon, Margie Aliprandi. Thank you to everyone who participated in the beta version of this DVD and for all your feedback that made this video such a success.

To purchase copies of this new DVD and/or card+envelope packs, visit: Purchase Products. You can also send individual DVDs with a card by visiting, Gift Shop > Business Building Tools.

Next up, Kody announced the brand new Training Center for the Certified Training Program. Here are the highlights:

  • Updated Marketing Websites with new “testimonials” and “training center” options.
  • New Training Center with tools, media, testimonials and training videos from our top leaders ­­— Easily help your reps get certified and earn your payouts quicker!

You can view these new features now by visiting:

WOW! Talk about a revolution! We hope you’re just as excited about these new releases are we are.

Finally to wrap-up the morning general session, the 2013 Distributor of the Year Award was announced. Drumroll, please…

Congratulations to Executives, Jimmy & Kathy Dick, as our 2013 Distributor of the Year!

Jimmy & Kathy were also recognized later in the day as the newest Master Certified Trainers. Thank you, Jimmy and Kathy, for all your hard work and dedication to SendOutCards!

Runner-up for the 2013 Distributor of the Year was none other than Executive, Kathy Paauw. Thank you for all your dedication, Kathy. We appreciate all that you do to continue to spread the SendOutCards vision and mission!


Afternoon Session — ECT School

After a lunch, we jumped right into our afternoon session and our first ever ECT School! But don’t let the word school fool you; we had a lot of fun too! We had incredible performances by Dot Biz and Rushan Reed of some original SendOutCards songs such as, Gratitude and BDABB. Eagles Bob and Betty Ann Golden, also helped us announce some prestigious awards, including Certified Trainer of the Year.

Congratulations to amazing Executive Jules Price for being our 2013 Certified Trainer of the Year! Thanks for your dedication and countless hours of investment into the training program and making it such a success!

Here’s a list of our prestigious recognitions presented during the Friday afternoon session:

2013 Top Eagle’s Challenge Point Earners

1. Jackie Ulmer
2. Mike Roy
3. Jordan Adler
4. Andy Fulghum
5. Jules Price

2013 Top Customer Gatherers

1. Dennis MacDonald
2. Ben Cummings
3. Julie Barker
4. Craig Schiele
5. John Davey & Susan Tanton

2013 Top Income Earners

1. Jordan Adler
2. DeMarr Zimmerman
3. Jimmy & Kathy Dick
4. David Frey
5. Bob & Betty Ann Golden

2013 Top 7/30/Q Sponsors

1. Ben Stone & Jasmine Trias
1. Mike Pinilla
2. Jan Johnson
3. Heidi Dulay
4. Jordan Adler

2013 Top Success Unit Builders

1. Jackie Ulmer
2. Andrea Trovato
3. Robin Rice Hodges
4. Jordan Adler
5. Andy Fulghum
5. Jules Price


Day 4 — Saturday, June 1st

Morning General Session

The last day of the 2013 Annual Gratitude Convention! The morning session was packed-full of inspiration and incredible performances. In addition to hearing from Kody, we also had the honor of hearing from an Olympic Gold Medalist and a Network Marketing Icon.

In the mix of it all, SendOutCards’ corporate team was recognized on stage in true SendOutCards’ fashion.

Afternoon General Session

The afternoon session provided us with breathtaking performances, including but not limited to a touching violin performance by a special member of the Bateman family. Kody and Executive Steven Burgess also delivered a powerful speech about SendOutCards’ McCabe Foundation and how this organization is gaining momentum and changing lives! We also had the pleasure of recognizing our Senior Managers and listening to Distributor of the Year, Jimmy Dick, during this session.

Master of Ceremonies, Kori Burgess, also announced the theme for next year’s convention, get ready SendOutCards… let the REVOLUTION begin, join us at the 2014 Annual Revolution Convention from May 28 – May 31, 2014.

It was a truly remarkable way to close-up the sessions!

SendOutCards Gatsby Closing Party

This was no better way to close out the 2013 Annual Gratitude Convention then in the style of Jay Gatsby! We had a blast with this twenties inspired party and loved seeing everyone’s creative outfits!


We hope all who attended had an incredible experience at our Annual Gratitude Convention! We hope you left with a renewed sense of excitement about SendOutCards and where we’re headed. If you weren’t able to attend, we hope this recap helped capture some of the magic that happened this weekend and that you will be able to join us for the 2014 Annual Revolution Convention!


  48 comments for “The 2013 Annual Gratitude Convention Recap

  1. June 2, 2013 at 1:40 pm

    Another terrific Convention! Thanks to Kody, Whitney, and everyone who helped make it happen!!

  2. June 2, 2013 at 1:42 pm

    sounds like it was an amazing event!

  3. June 2, 2013 at 1:54 pm

    Sorry I missed the whole party. Maybe next year. Will see.

  4. Dhea Bartlett
    June 2, 2013 at 2:03 pm

    Well our bags are packed and we are waiting at the SLC airport waiting for our flights and our minds are working overtime… We are so ready for the SOCrevolution2014!!!!!!! Congratulations team SOC on an amazing convention where everyone was included and felt loved. We will be back with a vengeance. Dhea from Down Under!!!

  5. June 2, 2013 at 2:10 pm

    Super, Fantastic Convention. Thank you Kody, Whitney and total staff for making this a life-changing event! You are the Greatest.
    Patricia Drake

  6. June 2, 2013 at 5:10 pm

    This was the best SOC Convention ever! I wish everyone could have been there. I had three guests who attended part if it, and all three plan to become distributors! Thanks to Kody and all of your wonderful staff for such a great event. Whitney knocked one out of the park by producing this convention! Now let’s get ready for the REVOLUTION!!!!

  7. June 2, 2013 at 5:50 pm

    This was my second SendOutCards convention and it didn’t disappoint! This convention is really worth whatever it takes to get there! Thanks to the entire SOC staff for all you do to make these events both fun and informative! See you next year!

  8. June 2, 2013 at 5:54 pm

    This was my first convention, I’ve only been a distributor for 11 months. I had the honor to bring my sister with me, VIP treatment. It was an amazing event but even more than that, we met such AMAZING people! As Kody said so many times, we really feel like we’re part of a family! Thanks so much to everybody that welcomed us with open arms! Watch out 2013 and beyond! Here we come!

  9. Andy Fulghum
    June 2, 2013 at 5:54 pm

    No better way to “Keep The Blades Sharp!

    -Andy Fulghum

  10. Lisa Brubaker
    June 2, 2013 at 6:06 pm

    My first convention EVER and I WAS NOT disappointed. Awesome production Whitney- Kody and Jody thank you for all you do.

  11. June 2, 2013 at 7:58 pm

    I can feel the enthusiasm and hear the drums from here! By the way, thank you for the new Gift Shop, it’s really easy to use.

  12. June 2, 2013 at 9:36 pm

    Thank you to all who had a hand in the organisation of this great Convention. Just being there is worth the effort to come all the way from Australia. We recommend every Distributor needs to attend every Convention to build belief in the way the company is heading. Sure, from an Australian perspective, not all things start out working perfectly, however we know SOC has our interest at heart.
    Well done SOC – Alan & Sharyn are fired up to move to the next level.

  13. Jimmy Dick
    June 2, 2013 at 11:48 pm

    Words can not describe the MAGIC experienced at SOC Convention. I wish everyone could have been there. We are truly poised for the REVOLUTION, BDABB !!!!!!!!

  14. Denise Page
    June 3, 2013 at 8:29 am

    I watched via Live Stream. most of it in real time.
    I am grateful, inspired and proud to be part of this amazing, authentic SOC family.
    Every speaker ignited a dormant spark within and now – I am on fire!
    Thank you Kody, staff and team members – and a big shout out to Paula Switzer who made my viewing possible. See you all next year at Convention and in September at the Hartford TER!
    In gratitude,

  15. June 3, 2013 at 9:05 am

    This was a Life Changing Event. Thank You Kody, Whitney and the entire staff who make it all possible for us to be treated with such respect. The entire event was marvelous and everyone should make it their I am Statement that “I AM walking on the podium at National Convention”. Our customers and distributors are Treated Right with Send Out Cards.

  16. June 3, 2013 at 10:32 am

    We have one amazing company! Grateful and proud of all of our SOC crew and leaders!!!

  17. June 3, 2013 at 11:11 am

    Thanks Kody and all of the SOC staff & family for the great convention! I was truly inspired by all of the speakers but Jimmy Dick — you rock!!!

  18. Sylvia Schneider
    June 3, 2013 at 11:40 am

    My first convention and all I can say is “WOW”…. Whitney and the entire staff put on one first-class convention!!! I am so grateful to be part of this amazing company. Met so many new friends and realized that I have found the perfect family and the perfect network marketing company. Thank you everyone for an amazing event!!! I AM here for the “Revolution”…. BDABB!!!!!!

  19. June 3, 2013 at 1:31 pm

    I attended my very first convention and WOW – as a passionate SOC distributor, I can honestly say it was one of the best experiences of my LIFE! My wife and I were blown away with the amazing people and leaders we met and spent time with. The production was flawless and we are full throttle ahead with the SOC REVOLUTION! See you all at the upcoming Treat ’em Right Seminar in my hometown of Montreal! BDABB!! :o)

  20. June 3, 2013 at 4:17 pm

    Oh my gosh, my first convention that I attended. This was the best.
    I told many people that it was 3 full days of learning and having fun. It was all positive, I was not bored for one single moment. SOC knows how to keep us from getting bored. The biggest honor was shaking the hand of Kody’s father. What a wonderful man……..I had to tell him how much I enjoyed his sharing of his belated wife. It was beautiful. This convention showed me more about how this company is a family affair, and it’s not going anywhere on us. I have total faith this company will be around for ever, and feel that they truly care about people. It’s not just the money. It’s about relationships.

  21. Lauren Boice
    June 3, 2013 at 5:36 pm

    Sorry to miss the convention this year. Looked AMAZING! Happy Belated Burthday Bob!
    Congratulations to all.

  22. June 3, 2013 at 6:55 pm

    Thank you to everyone that made this Convention the best one ever!!! We have always felt that SendOutCards was our family and this year was no different. Another successful Family Reunion!! Thank you, Kody and Jodi. Suzy and I love you more than you can imagine. You have changed our life forever and we will always be a part of your family.

  23. June 3, 2013 at 7:04 pm

    Thank you to our SOC Family for tracing another story on our hearts. Each of you inspire others to be the best that they can be, dream again and reach for the stars. With heartfelt gratitude….thank you.

  24. June 3, 2013 at 7:37 pm

    Well done from beginning to end….content, clarity, conviction…truly an amazing week of learning to earning; sharing to caring……SOC Rocks…thank you Kody and thank you Staff…..

  25. June 3, 2013 at 8:11 pm

    Thank you everyone at SOC for such an amazing event – again! And thank you to everyone IN SOC that voted for me and for Kathryn allowing me to share the stage with such a wonderful lady! I cannot wait for next years already, and for what all I WILL be walking the stage for next year 🙂

    • June 5, 2013 at 8:48 am

      Congratulations!! I am so glad you won!

  26. June 3, 2013 at 9:35 pm

    This convention was the best ever! Whitney, you did an amazing job! I loved the layout in the “round” as everyone was so much closer to the stage!

  27. June 3, 2013 at 11:48 pm

    Thanks to all the SendOutCards employees and people that worked so hard to pull off such a great convention!

  28. George Mcintosh
    June 4, 2013 at 12:02 am

    Sooo proud to be part of this company SendOutCards

  29. June 4, 2013 at 7:45 am

    This was my first SOC Convention. I wasn’t sure what to expect but this was a First Class Convention all the way! I’ve been to more conventions than I care to remember and NOTHING compares to the WOW factor that SOC delivers. The way the conference is structured fills you will positivity, excitement and appreciation for Kody, our Eagles, our Executive Team and every person employed at Corporate. The Corporate tour is a must. You will be thoroughly impressed with the staff and the positive environment that envelopes them. If you are serious about your SOC business, attending ALL the conventions is a MUST. You will leave equipped with knowledge and excitement about this fine company, its Mission and its leaders. You WILL BE inspired. Thank you to EVERYONE involved with this production especially Whitney Bateman who was responsible for its development, design and production.

  30. June 4, 2013 at 10:00 am

    Thank You so much Cody and all your staff this was an amazing Convention. I have never experience something like that, so proud and thankful to be part of SOC family. Love it!

  31. June 4, 2013 at 10:48 am

    This was my 7th convention, and it gets better every year! I loved the VIP evening, VIP treatment and the $500 cash. There is no way to describe the energy that happens at convention and the people are off the charts, amazing. One dream, one team. BDABB!

  32. June 4, 2013 at 2:04 pm

    It feels like we are in the running now with the BIG BOYS, the technology, the gifting, the things in the works …. Thanks Kody & Jodie for all the Sacrifices, sweat, and tears through the years.
    We Love You both!! BDABB!!

  33. June 4, 2013 at 3:33 pm

    This was our 3rd convention. I was so glad to have it moved to Salt Lake. What a wonderful city – and the people are so welcoming and friendly. Really got a lot of energy and motivation. My head is still spinning. Can’t wait to start sharing the new gift store and multiple gifts with my BNI! The new look of the gifts and the great “shopping cart” is so cool. Yes, we know the feelling of family – and that is the feeling we get whenever we are around other SOC folks. BDABB!

  34. June 4, 2013 at 3:35 pm

    One more quick comment: I loved the “Sign my yearbook” event! That was so much fun to read about all the staff members, meet them, and get to put a face to the voice on the phone! Jen in Distributor Services is incredible. Loved getting to meet her! Same with Josh!

  35. June 4, 2013 at 4:53 pm

    This was the most energizing, most complete well run convention I have ever attended. The leaders were so accessible and Kody and the entire SOC family wants us to succeed. They make a living by giving to us, and we make a living by giving to others, all the while becoming better persons! It does not get any better than that!!!!

  36. June 5, 2013 at 4:38 am

    Thank you for another exceptional convention Kody, Whitney and everyone who made it phenomenal. I don’t know how many times I’ve watched Margie and Jimmy’s speeches, or how many pages of notes I have from Jordyn, Jim Craig, and the other brilliant teachers, but LOVE the messages shared, announcements made and the stronger, clearer vision for all. I BELIEVE. 🙂

  37. Gordon Douglas
    June 5, 2013 at 7:14 pm

    Best convention ever!! Whitney did an amazing job producing such a thing of beauty. My wife, Eileen, & I were thrilled to walk across such a beautiful stage as new Senior Managers. Excellent job Kody & SOC team!!

  38. Bob and Michelle Syre
    June 5, 2013 at 8:48 pm

    What an amazing event. We had such a great time. Congratulations to the entire staff who worked so hard to bring us this incredible time. We learn so much every time we attend. Can’t wait for next year!!! Hope to see everyone there.

  39. June 6, 2013 at 6:26 pm

    I have been to every single convention since the start, and this one was the best ever. Whitney Bateman Jensen did an amazing job producing it. I loved that we were back home in SLC (it’s just not the same in Las Vegas) and I feel like we are moving back to the heart of who we are as a company. Great things are about to happen and we are in for the ride of our lives! Hold onto your seats!!!!

  40. June 7, 2013 at 7:22 am

    Attending SOC’s Convention clearly established the “I believe” in SOC ! It also has inspired me to “believe in me”…….I am reading many of the books that were made available to understand more about the Multiple Level Markeing industry, I will be at the Convention next year… and plan to be “on stage”.!

  41. June 8, 2013 at 3:23 pm

    David and I thoroughly enjoyed Salt Lake City and our 1st SOC convention. Thanks to everyone in the SOC family and staff who made it so spectacular! We can’t wait to come back next year!

  42. Ron Gillespie
    June 8, 2013 at 9:14 pm

    HOLY COW! Was this a Awesome SOC Convention or what? This was my first & it was absolutely Action-Packed & totally motiving. I left there on fire & feeling like a Eagle. Thank you for “Going the Distance” in everything Y’all did. I graduated to a new level after this Convention, totally inspiring. I’ll see you on stage next year Kody.

  43. June 10, 2013 at 7:53 am

    This was our 5th convention and it was by far the BEST! It was good to be home in SLC again. We are so proud to be a part of this amazing SendOutCards family changing the world one card…one gift…and one opportunity at a time! The best part of the convention for me was seeing our team members Melinda Russell and her son Ben Beeler getting well deserved recognition for their accomplishments over the past year. The new gifting program is the start of a revolution! Thank you Kody B and all the SOC staff for working diligently on our behalf so we can live the life of our dreams! Onward and Upward! Celebrate Life!!!

  44. Cheryl Ballard
    June 10, 2013 at 5:11 pm

    Awesome convention! See everyone next year.

  45. June 11, 2013 at 8:14 pm

    We have committed to be at convention again next year. We already bought our tickets. Who else has made that commitment??????

  46. Olguita
    June 16, 2013 at 7:35 pm

    What an AMAZING event!! Loved every minute of it! This was my fourth Convention and I can truly say it was the BEST one! Thank you Kody and all the wonderful SendOutCards staff who worked SO hard to make such an unforgettable event for all of us! It was totally awesome and inspiring! Lots of great and amazing news to bring back to my dear SOC Boricuas in Puerto Rico!! I AM ready to join in the REVOLUTION!! 😉

  47. June 21, 2013 at 7:23 am

    Convention 2013 was simply an extension of the total positive and uplifting spirit within the SendOutCards community…. Feeling so blessed to be a part.

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