According to the Greeting Card Association, Americans purchase approximately 6.5 billion greeting cards each year, with 1.6 billion of them purchased during the holiday season. Women are the leading consumers in this segment, making 80% of the greeting card purchases annually. With 7 out of 10 card buyers considering greeting cards to be essential to them, the overall sales of greeting cards is estimated at between $7 and $8 billion annually.
What about businesses and holiday greeting cards? Well, 65% of small businesses plan to send cards this holiday season. 53% of those cards will go to customers/clients, 25% of them will go to employees and 22% of them will go to vendors*. Historically, the businesses that send the most paper greeting cards are in the automotive and insurance industries.
Compare the 65% of stores that send out holiday cards to the 73% of small business customers who look forward to receiving holiday greetings from the companies they patronize. There is an expectation that may or may not be met. YOU are in the greeting card business! According to these stats – businesses need YOU to meet their customer and client expectations!
What does this mean for your SendOutCards business? Your best move right now is to contact the businesses in your area and ask them whether or not they’ve sent their holiday cards. If they haven’t, share these stats with them and offer to help. Offer to import their contacts and set up their holiday campaign – either with the new Holiday Signature Series or one of our other Bundles. The importance of timing cannot be overstated. NOW is the time people are looking for a solution to their holiday stress. Help them solve their problems and you’ll have a loyal customer for life.
*SOURCE: American Greeting Card Association and 99 Designs Small Business Study