SOCial Insider-Harness the Power of Positivity

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Positivity is a part of the foundation of SendOutCards, it is in everything that we do. The company is built on sending to give, acting on promptings and making someone feel special with a simple card. Putting a smile on an unsuspecting face brings us joy and fills our hearts and that is why our mission is to change lives, one card at a time.

Expressing this emotion and carrying across positivity while interacting face to face is simple because we love what we do. Expressing this emotion in a heart-felt card is second nature to us all because we share unique and genuine sentiments. Now that we have launched in to the social media world, this same expression and positivity must carry over in to everything you do, say and post as well. 

You’ve been sharing to social media for some time now, watching news feeds and checking out what others are doing, saying and posting. You are taking in all the great advice out there about what to post, when to post, and how to measure.

Awesome work. It seems you’ve got the content part down but did you know social media posts and tweets are made up of more than just a few good words? Here’s the next layer:

The emotion behind the social media update.
  • What feeling does your update impart? 
  • How does someone feel when they read your update?

QUIZ-21These are big questions, and are significantly different than discovering great content. The tone of your tweet, update, and post matters. And studies have shown that positivity in social media wins in online interactions.

Why positivity beats negativity online

Positivity holds a special place in our hearts here at SendOutCards. It is one the most important values that guides our culture, and we practice it in every way possible—our interactions with each other, our social media posts, our customer communication, and the message we impart to the world of who we are and why we do what we do.

810IASGMUYLIt goes hand in hand with this quote from one of our favorite books (Dale Carnegie’s How to Win Friends and Influence People):

“I shall pass this way but once; any good, therefore, that I can do or any kindness that I can show to any human being, let me do it now. Let me not defer nor neglect it, for I shall not pass this way again.”

It’s amazing validation to find that positivity is not only a great way to encourage one another and run a fun company but also that positivity can have an impact on social media marketing. 

Social media is made up of seven building blocks.
  • Identity
  • Sharing
  • Conversations
  • Groups
  • Reputation
  • Relationships
  • Presence

These building blocks have been described as the “the honeycomb of social media.”

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Now here comes the tricky part, that is really not so tricky at all: taking these learnings and spinning them into social media updates.

In looking over some of the positive updates in my social feeds, I noticed a few similarities among the content that stood out as the most upbeat. Here are some of the most consistent practices I have seen in positive posts:

  • Exclamation points!
  • Positive language and words.
  • Referencing community members.
  • Engage the community with questions.
  • Bright, cheerful images or pics of happy, smiling people.

Positivity in social media is a key component to a great experience—both for everyday sharing and for social media marketing. Because positivity is a part of the foundation by which SendOutCards users live by, card sending and social media is just a natural extension of that lifestyle and attitude. The next layer of card sending is posting that positivity on all your social media channels by using Sendcere and the other SendOutCards tools available to you. The blog, SOC Facebook page and Facebook group are great sources of positive engagement and content for you to use and share with the world. Sendcere is a life-changing piece of technology that not only can help you spread the message of positivity but also enhance and nurture your relationships at the same time.

Keep the message and mission of SendOutcards alive and thriving in your social world and watch how your positivity will impact others lives.

 Credits: SocialExaminer, Buffer, Spark

Image sources: Blurgrounds

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