We are proud to announce Ken Schmidt as a keynote speaker during the 2018 SendOutCards One Convention! He will join us in Salt Lake City, UT next April 4-7 during the General Sessions. Ken is a renowned brand specialist and helps leaders all around the world develop their skills. Read more about this brand visionary and join us to hear his invaluable insight into the world of brand importance.
More About Ken Schmidt
One of the most in-demand speakers and communications consultants in America, Ken Schmidt has lived a life that most can only dream about. He has toured the world on two wheels, met with presidents and royalty, partied with movie and music legends, and appeared numerous times on network news. As the former director of communications for Harley-Davidson Motor Company, he played an active role in one of the most celebrated turnarounds in corporate history – and got paid to ride motorcycles. He is widely known as one of the business world’s most outspoken and provocative thought leaders and has partnered with many of the world’s most successful brands.
Harley-Davidson. The longtime motorcycle enthusiast’s formal association with Harley-Davidson began in 1985. As a specialist in corporate positioning and media relations, Schmidt was asked to work with the then-struggling Harley-Davidson to help restore the company’s image and create demand for its motorcycles. Within a few short years, Harley-Davidson became one of the most visible and frequently reported-on companies in the world, while sales of its motorcycles rocketed upward. Schmidt became director of Harley-Davidson’s corporate and financial communications and served as its primary spokesperson to the media and the financial communities.
Life After Harley. Now, Schmidt is a frequent speaker to business groups and academic communities throughout the world. “I love to startle people by exposing them to proven ideas and concepts they’ve never imagined,” he said. Whether he’s talking about how to leverage basic needs to improve competitiveness, build an entirely new corporate culture, or reach out to new customers in completely untraditional ways, Schmidt never follows a predictable course. “Whether I’m talking about how perfectly average people can do extraordinary things or how to build an entirely new corporate culture, rekindle relationships with customers, or reach out to new ones in completely untraditional ways, I’m teaching people to throw conventional approaches out the window. I see opening hearts and minds as my life’s work.”
Today, Schmidt shares his expertise with many of America’s leading brands but happily states that he is “semi-retired,” which allows him to pursue his other passions. He calls working with the grandson of one of Harley-Davidson’s founders to create 100 Years of Harley-Davidson, the best-selling motor sports book of all time, one of the greatest highs in his life.
We look forward to hearing Ken’s insight and how it will give us invaluable tools to use in our cause. We know Ken’s message will teach us all about what we can do to make the SendOutCards brand a timeless and memorable experience.